A fan of letters and numbers, she builds the whole from parts. As the head of EFFIX PR, she is responsible for content marketing solutions, dreams of perfect content for websites and publications. She writes advertising copy, PR articles, does SEO analysis and does well with press relations. She manages marketing and market research projects, gains insights from the results and defines brand strategy. She taught at the university for 10 years and is currently writing her PhD in her spare time (and drinking coffee).