This countryside full of trees, hills, green areas and lakes is a popular tourist destination since tourists appreciate direct contact with nature more and more during their travels. One of the key elements of city marketing is the use of natural endowments and landscape elements. The identification and unique, authentic introduction of local endowments enable us to introduce Őriszentpéter and its sub-region characteristically. The city marketing concept accentuates features related to land use, historic traditions, settlement structure, landscape characteristics and the connection between landscape and people.