She is an enthusiastic market researcher in EFFIX marketing, striving to create marketing concepts. She likes creating questionnaires, moderating focus groups, in-depth interviews and conducting mystery shopping projects. She loves people and also loves brands – through lengthy data analysis she identifies the relationship between the two and based on her findings, brand- and communication strategies are created. Whether qualitative or quantitative research, she feels at home. While jogging in her free time, she looks at her environment with open eyes for further research opportunities.