Körmend City Branding
We had this beautiful task to plan and market the complete branding of four cities – in cooperation with them, of course – in the framework of the City Cooperation project. In the following paragraph we introduce the new image of Körmend.
The city has constantly worked on creating a livable, lovable, sustainable and western-type Hungarian town with the help of culture-based city development measures, by making culture available for all, by supporting civil organization and by revitalizing public areas and community spaces. Based on demographic trends, we can say that there is a lot to be done to keep young people here and to activate the elderly in the future. Moreover, a sparkling public life and a diversity of cultural events are also needed to create a city image that attracts tourist who wish to take part in these events.
Tasks:
- marketing research
- logo and image design
- designing image elements
- event organization